Brighton Students’ Union branding
Brighton, in East Sussex has so much to offer it was felt that trying to sum up this amazing destination with a logo that represented just one of its features would instantly offend people that love Brighton for different reasons. The conclusion was to approach this logo and identity from a different angle. Gulp created a frame, a frame for the user to use around the subject they love, a frame around that thing they are promoting, a frame in the shape of a friendly lowercase letter ‘b’. An appropriate colour palette was developed including a range of secondary colours for variety and key primary colours to represent each campus.