Our portfolio logos have been attracting a lot of attention of late. We’ve got more identities than ever before in the pipeline, so watch this space! The Knee Clinic in Tunbridge Wells is the busiest knee specialist in the South East, and they came to us for a logo design that would reflect that… plus an added caveat that we should go purely typographic in our solution.
It was an exciting challenge. The name of the company was a blessing to work with. There are some words that you wouldn’t want in a logo, but KNEE is certainly compact and flexible…small pleasures.
We came up with a clean, professional design incorporating a knee joint subtly into the ‘K’ and used calming colours to reassure new patients. We’ve since rolled the new logo out through a variety of stationery and swanky door graphics with more to follow.